I love Google search. A world of knowledge at your fingertips, just a click away. Google also provides an incredible opportunity for small businesses to market themselves very effectively. Local search marketing is an essential component of any online marketing plan and must be completed in a way that is friendly for both Google and your potential clients.
Appearing accurately, often, and prominently in Google search can mean the difference between success and failure in our new digital age. Gone are the days of cookie cutter local search marketing SEO, where 1st page rankings came as the result of spammy link building and automated services. To make it to the top in the local search marketing game today, you must adopt the newest trends in your industry, interact with and entertain your target audience, and develop and share highly engaging content about your passions and dreams.
In short, you must invest in your online local search marketing campaign. It is no longer just a plug and play world. Commitment and consistency will win the local search marketing game and help your business grow online.
What is Local Search Marketing?
Local search marketing is used to help your small to medium sized business appear in Google search when somebody searched for your services online. Google uses hundreds of algorithms to help serve searchers accurate and relevant results when somebody searches for your services of products. Local search marketing uses industry standard website optimization techniques and 3rd party services to help your business and brand appear when people use Google to find your services and products. Google loves information and when a local business helps Google to understand where they fit within the online world. Constant work, adhering to Google’s guidelines, and accurate information distribution will make your business stand out in a crowded competitive field.
My Local Search Marketing Experience
I have been a local search marketer since 2012. I began my career at a small digital marketing agency in Idaho Falls, ID before moving on to a larger local marketing agency. For just over two years, I worked for a successful marketing agency and moved up from a lowly SEO technician to senior local search marketing strategist before leaving to go independent. While employed full time at the agency, I successfully managed hundreds of different clients, from dentists to lawyers and plumbers to photographers. I have been involved with extensive website hack cleanups to massive Google business listing cleanup projects. While employed with the agency, I attended dozens of Google training courses. I even arranged and conducted local search marketing training meetings for new employees of the agency.
Since 2014, I have continued my local search marketing career as an independent contractor. I regularly attend online local search marketing training webinars and attend live training events in Salt Lake City occasionally. I currently manage close to 15 of my own clients throughout the United States.
I am a level 5 Google Local Guide. I love updating Google Maps and I love reviewing the places I have yet to discover. To date, I have written over 500 Google reviews, uploaded over 500 images to Google Maps, added dozens of locations to Google Maps, and answered over 1,000 locale questions to help improve Google Maps.
My Local Search Marketing Services
I currently charge $75 per hour for my services. This includes Google organic search and Google AdWords management. Below you will find the services I provide for my clients:
- Website development using WordPress. I offer a $500 basic package and am $800 deluxe package. Ecommerce website prices vary
- Local Search Marketing website optimization
- Google My Business listing creation/management
- Google Analytics reporting
- Google Search Console management
- Social Media Marketing
- Written content development and promotion
- Video content development and promotion
- Conversion Rate Optimization
- Email marketing
- AdWords – Pay Per Click management
- Local review acquisition
- Outreach link building
- Backlink cleanup services
- …and much more.
Getting Started On Your Local Search Marketing
If you want to become more visible online, call me at (208) 881-1466 or fill out the simple contact form found on this page. I would love to chat with you about your goals. Maybe there is something I can help you with.
Featured Image Credit: By NWAyeah – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=50964910